Articles
Past Articles
- 4/6/12 - Can Original — Or Semi-Original — Programming Produce Premium Ad Inventory?
- 4/3/12 - Everyday Health Debuts YouTube Original Programming
- 3/29/12 - TRA: TV Branding Efforts And Ads Touting ‘Lower Prices’ Are Not Enemies
- 3/27/12 - INVIDI Patent Intended To Help Interactive TV Advertisers Avoid The Postal Service
- 3/27/12 - Viacom’s CMT Turns To ‘Personalized’ Online Promos With Eyeview, Adobe To Boost Tune-In
- 3/26/12 - Videology: Clickthroughs Vs. Completion Rates? Advertisers Need Both
- 3/20/12 - Kline Out As Cablevision’s Ad Sales Head; AT&T’s McCastle Tapped To Succeed Him
- 3/19/12 - Nielsen Upgrades Cross Platform Insights — But Look To Upfront 2013 For Full Use
- 3/13/12 - TWC ‘Enhanced’ Interactive Ads Emphasizes ‘Story’ Over Engineering
- 3/11/12 - Entourage’s Grenier Builds Second Screen Presence
- 3/9/12 - Yahoo’s Mercedes ‘March Madness’ Campaign Represents Test For TV Apps As Ad Vehicles
- 3/6/12 - DirecTV Plans National Addressable Ad Rollout, Expands INVISION Partnership
- 3/5/12 - How Video Can Power-boost Your TV Plan
- 2/28/12 - IAB Maps Out Cross Platform Video Initiatives For Rest Of 2012
- 2/27/12 - Social TV’s Marketing Proposition: Capturing Online Ad Dollars That Go To Google (Eventually)
- 2/23/12 - Canoe Ventures’ Reorg Represents Setback For Targeted TV – But How Big?
- 2/21/12 - Why Aren’t More Advertisers Using VOD Ad Insertion?
- 2/20/12 - Unilever’s Wakeling: Collaboration Needed To Cure Cross-Platform Measurement ‘Crisis’
- 2/17/12 - In Battle For ‘The Second Screen’ Viggle Bets On Women And ‘Loyalty’
- 2/16/12 - Disconnect: Marketers Say TV Ads More Effective In General, Yet Traditional Spots ‘Dissatisfy’
- 2/15/12 - Cross-Platform Agonistes: Measurement’s Still A Problem, But Blame Content Too
- 2/15/12 - Ooyala: The Bigger The Screen, The Bigger The Engagement
- 2/14/12 - Are The Olympics The Best Prism For Understanding Cross-Platform Viewing And Ad Effectiveness?
- 2/13/12 - No Joke: Does YouTube Send More Viewers, Ad Dollars To ABC’s ‘Kimmel Live’?
- 2/13/12 - Social TV Scores Another Record With Grammys, As Search For Ad Model Continues
- 2/13/12 - TiVo And AT&T Partner On U-Verse Ad Data
- 2/13/12 - VOD Ads Ready – Theoretically; The TV Everywhere Future
- 2/9/12 - Updated: Americans Watch 33 Hours Of Video Across All Screens
- 2/9/12 - A+E Looks To Cross Platform On Apple Devices, Taps FreeWheel’s Ad Management
- 2/8/12 - Over 2 Million Streamed The Super Bowl — But It’s Not A Game-Changer
- 2/7/12 - Smart TV Apps Publisher Flingo Raises $7 Million To Bridge Connected, Social TV
- 2/6/12 - Brightcove Sets IPO Price; Video Distributor Valued At $290.1M As Challenges Remain
- 2/6/12 - ‘Social’ Super Bowl Ads Connect on Twitter – But Were They Effective?
- 2/6/12 - Is Convergence The Mantra For Digital Media in 2012?
- 2/6/12 - Second Screen Emerging; TV Advertising Drives Online – With A Price
- 2/2/12 - HuffPost Streaming Network Aims To Be The ‘New Cable News’
- 2/2/12 - Shazam, IntoNow Look To Super Bowl To Prove The ‘Second-Screen’s’ Ad Value
- 2/1/12 - UK’s Videoplaza Raises $12 Million For Global Expansion
- 1/30/12 - Videology: Connected TV Ads Have Great Completion Rates — And High Prices To Match
- 1/30/12 - ‘Indie Netflix’ Snagfilms Raises $7M With Plans To Balance Ad Revenues And Pay-Per-View
- 1/26/12 - Can Netflix Continue To Resist Advertising?
- 1/25/12 - YuMe, Nielsen: Online Video Ad Dollars Make TV Spend Work Better
- 1/24/12 - Yahoo’s Levinsohn: Audience Before Ads
- 1/24/12 - Hulu’s AdZone Goes Head-To-Head With YouTube’s AdBlitz
- 1/24/12 - Is Content ‘Screen Agnostic?’
- 1/23/12 - Is There A Future For The Upfront In An IPTV World?
- 1/20/12 - Tremor Video Buys TubeMogul’s InPlay To Complement VideoHub Analytics
- 1/19/12 - Rovi’s Siegel: Search And Discover
- 1/16/12 - GroupM’s Bologna: Google’s Android System Is What TV Media Buyers Have Been Waiting For
- 1/11/12 - @ CES: GetGlue Raises $12 Million, Hits 2M User Mark
- 1/9/12 - Google TV Ads Picks Up Cox Media Ad Inventory
- 1/8/12 - What Will Carriage Wars Look Like In An OTT World?
- 1/3/12 - Mediabank’s AdBuyer DSP Evolves Into Agency Trading Desk Solution
- 1/3/12 - Simulmedia’s Morgan: Expect Media Buyers To Turn Off Ad ‘Firehose’ In 2012
- 12/20/11 - INVISION And Nielsen: Turning ‘Makegoods’ Into Cross-Platform Ads
- 12/19/11 - Miso Looks To Separate From Social TV Pack With ‘SideShows’
- 12/12/11 - When PayPal For TV Arrives, Everything Changes Says Digitas’ Ashley Swartz
- 12/2/11 - David Kaplan Joins TVexchanger.com As Managing Editor
- 11/7/11 - Moving From Connected To Smart TV: LG’s Durgin On New Platform And YuMe Partnership
- 10/3/11 - OneScreen CEO Patel On The Future Of Television And New WSJ Live App
- 9/6/11 - dunnhumbyUSA and TRA Looking To Close Gap On Television Ad Targeting For CPG Companies
- 8/29/11 - Ensequence Bringing Interactivity And Engagement Across TV And Connected Devices Says CEO Low
- 8/23/11 - SVP Siegel Discusses New Ford Deal And Rovi’s Interactive, Digital TV Advertising Network
- 8/16/11 - Target And Measure – Lucid Commerce Aiming To Bring Performance To TV Advertising Says CEO Roberts
- 6/22/11 - Experian Digital Ad Services GM Balducci On Kantar Media Deal And Addressable Media
- 5/11/11 - INVIDI Aiming For Ubiquitous Addressability Across Set-Top Box Manufacturers Says EVP Kubin
- 4/27/11 - TRA Leveraging Purchase Behavior Data For TV Buying Says CEO Lieberman
- 4/20/11 - MediaVest SVP Soch Reviews Targeted TV; Says Industry Is On Cusp Of Household-Level Addressability
- 4/14/11 - How Do Consumers Have Control With Targeted TV?
- 4/6/11 - STRATA Offering Digital Media Buying And Selling Stewardship Says CEO Shelton
- 3/24/11 - Back To The Future — With Lots More Clutter?
- 3/24/11 - Variety’s Bart: TV Ad Targeting Knows I’m Old
- 3/22/11 - AT&T And T-Mobile: Combined Entity To Diminish Ad Spending – But Perhaps Not Much
- 3/14/11 - Cablevision, GroupM Interactive Deal Moves Addressable TV Beyond ‘Early Days’
- 3/9/11 - Madison Ave To TV Biz: Track Or Die
- 3/8/11 - Donovan Data Systems And Canoe Ventures Partner For Interactive TV
