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Welcome to

The authors for this website are:

  • David Kaplan, managing editor,, david at tvexchanger dot com
  • John Ebbert, publisher/managing editor,, john at tvexchanger dot com

What Is is a digital advertising news and discussion site intended to enable the exchange of ideas between all members of the targeted television "ecosystem" including agencies, ad networks, advertisers, publishers, data providers and ad technology companies. The goal of this idea exchange, if you will, is to help improve both understanding and efficiency for everyone involved.

We look forward to hearing from you.

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