Look For Us On AdExchanger.com!

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May 25, 2012 – 5:08 pm

We inaugurated TVExchanger.com as an offshoot of AdExchanger.com over a year ago, as we thought there ought to be a single news site devoted to covering the rise of the connected home, the acceleration of time-shifted viewing, interactive TV, addressable, social TV, over-the-top services and devices – and how it affects the process of buying and selling television advertising.

While we have found the industry around all these areas to be vibrant, exciting and hungry for such news, we've also come to the conclusion that when it comes to trade media, one brand is stronger than two. Therefore, we have spent the past month working on merging TVExchanger into AdExchanger, as the mission of our flagship is not just focused on real-time bidding platforms. AdExchanger's purview encompasses all the touchpoints of digital advertising and an exchange of ideas about how the ad tech space is being reshaped by the migration of traditional ad dollars and methods of buying and selling media – including the emerging TV advertising landscape.

David Kaplan, who has edited TVExchanger since December 2011, will continue covering all aspects of digital video and the future of TV as Editor, Video & Publishing for AdExchanger.

And with that, we now conclude our broadcast day at TVExchanger, as we ask you to tune in every day and via email to AdExchanger.com.


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May 25, 2012 – 5:08 pm

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