Mandel’s PrecisionDemand CEO; TWC Goes Mobile

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January 23, 2012 – 1:25 am

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Mandel Takes The Helm

Although AdAge’s Brian Steinberg billed Jon Mandel’s acceptance of the CEO role of targeted TV data company PrecisionDemand as a "resurfacing," the former CEO of Nielsen Connect and MediaCom has hardly been in retirement mode the last few years. Most recently, he had been serving as chairman of audience targeting company Proximic and the had been serving on a number of media/advertising-related company board.

It’s true, he hadn't been involved at the top of any companies on a day-to-day basis. But after being tapped to advise Seattle-baseed PrecisionDemand last summer, Mandel told TVExchanger that after some strong cajoling by the company’s investors, he agreed to take charge.

Mandel succeeds Tyson Roberts, who moves out of the CEO seat to become chief revenue officer. Beloved by reporters for his unvarnished bluntness, the job appealed to Mandel because he said he genuinely believes that the company can deliver on the promise of precisely targeting ad buys to moving products off the shelves. “Most data is mainly used to cover somebody’s ass,” he told us over lunch. “PrecisionDemand lives up to its name. Wait and see.” Read more in the release.

TWC Phones It In

Nearly a year after issuing its “TV Everywhere” app on the iPad, Time Warner Cable is looking to the small screen and has launched similar apps for Android phones and the iPhone. Just like the iPad, the channels are only accessible as long as subscribers’ are connected to their home wifi. But users can also program their DVRs. The MSO’s TimeWarnerCableUntangled blog lists 196 available channels on the app.

A glance at the TWC blog’s comments section shows that users are still having trouble logging in – you have to set up a separate password and user name, something the app is not too clear about – but it also proves that users are interested in having yet another screen, albeit a smaller one, available to them at home. The big question is whether the company will be collectiong any usage data that could one day serve as the basis for a broad interactive advertising play on subscribers’ connected devices. Read the release.

But Wait. There’s More!

By David Kaplan


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January 23, 2012 – 1:25 am

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