Week In Review: When Over-The-Top Lays An Egg; Yahoo! Grabs IntoNow

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May 2, 2011 – 2:28 am

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Lower Google TV Sales Hurts Logitech

Google’s profits may have come in a slightly lower than analysts anticipated last month, but it was still high enough to obscure weaker parts of its business, such as its over-the-top service Google TV. Unfortunately, for companies like Logitech, which sells the Revue Google TV set-top box and periphery devices, the search giant’s lack of traction in the OTT space can actually hurt. NewTeeVee’s Janko Roettgers notes that the Google TV-related sales produced only $5 million in revenue in Q1—way below expectations and way the $22 million it sold in the previous quarter. Still, those Kevin Bacon ads for Logitech are still pretty cool (in a creepy kind of way.)

Yahoo Checks-In

Companies like “Foursquare for entertainment” such as GetGlue and Google Ventures-backed Miso have been catching on with cable and broadcast networks over the past year as a way to harness mobility and social media for ratings and sponsorships. Yahoo is hoping to gain a toe-hold into that space by purchasing IntoNow, writes paidContent’s Joseph Tartakoff. Only four-months old, IntoNow has developed an iPhone app that automatically recognizes the TV show a user is watching so that users can “check-in” and easily share what they’re watching with friends. TechCrunch’s MC Siegler says Yahoo paid between $20 million and $30 million for IntoNow.

Cablevision Launches Streaming Service

After about two months of test, Cablevision has officially launched Optimum Link, a service that lets subscribers stream their internet data as a channel on their TV. DSL Reports has been following the test, which was initially called "PC to TV Media Relay." The offering costs subs an additional $4.95. See more details on the Optimum Link page.

TRA’s Pitch To Move Networks From GRPs

The most overused quote in advertising is not knowing which half of your advertising dollars are wasted. In TRA Global’s view, if you’re relying on gross ratings points, the traditional way of valuing the ad inventory on a network, you’re probably throwing a lot of dollars at viewers who aren’t going to buy your product. The company is trying to get some movement around its “purchaser ratings points,” which uses Kantar Media Intelligence and its own TRAnalytics to look at which networks attract the certain categories of shoppers. Using the data, media sellers have a better sense of what sort of marketers should be spending more money with them. Check out the pitch.

BlackArrow Adds Tech Vet

BlackArrow, which sells ad systems designed to reach what the company calls users of “new-TV” (DVR customers, mobile TV etc.), has ex-Microsoft and ActiveVideo Networks executive Don Gordon. In his new post, as SVP, technology, Gordon is expected to help BlackArrow make strides in helping the company manage content across a widening array of video devices. Read the release.

Tomorrow Show Returns This Month

InteractiveTV Today's fifth annual TV of Tomorrow Show (TVOT), which will be held at the Yerba Buena Center for the Arts in San Francisco on May 17 and 18, 2011. The agenda is still coming together, but they’ve lined up wide range of speakers, including the CEO of PlayJam, Jasper Smith, and Pravin Chandiramani, VP of Business Development, Simulmedia. Read more.

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May 2, 2011 – 2:28 am

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